Archive for April, 2012|Monthly archive page


In Design, Movies, Philosophy, Surreal on April 19, 2012 at 8:08 pm

I felt that this was so beautiful when I first saw it. Well directed, wonderful script and treated in a very retro cinematic quality that I thought was refreshing for this genre. Sci-fi films usually go with the whole clinical space-like steel atmosphere, but this seemed to be done in a manner where the 50s and 60s were re-imagining the future. Strange enough, the artistic style of muted tones felt current even though it was not referencing any specific time periods but recreating within a past era.

This viral press promotion was created for the new upcoming movie Prometheus directed by Ridley Scott and starring Michael Fassbender, Charlize Theron and Noomi Rapace. A group of scientists travel to the darkest ends of the universe to learn more about the origins of man. However when they arrive, they end up having to fight a terrible battle to save the human race. The Viral focuses more on the character of David, a humanistic A.I robot that understands emotion. A clever teaser for the movie in my opinion, as not too much about the movie is given away but interest has been stirred.

I especially love the bit starting from 0:18 where David is revealed freshly packaged in foam squares and he gives a sudden jerk of movement- wonderful subtle detail that suggests the beginning of ‘life’, alluding to the kicking of a foetus in a mother’s womb.

I also love the personal touch at the end where David’s name is handwritten instead of typeset. It made for a surprising neon twist for a video full of pastel shades.

Here’s the official trailer of Prometheus should this viral have aroused your curiosity.


A View from the Top

In Architecture, Photography, Surreal on April 18, 2012 at 11:31 am

Now who’s glassy high-rise office does this spectacular view belong to? This is a picture taken from Mr Young’s mobile phone while on his break, up in the sky although his office is far from large and glamourous. Mr Young operates the crane that has just completed Western Europe’s tallest building, located in London. It is called ‘The Shard’.

The Shard is a staggering 95 floors of 12 tonne steel and glass and boasts views as beautiful as this one. Mr Young’s photos also include things like the sunset illuminating the curvature of the earth as well as the large arch of a rainbow over London. Although they are in pretty low resolution, they still show us a perspective and side to London that people rarely see.

For more details, check out The Time’s reporter Fay Schlesinger ‘s article ‘It’s the dizzy height of ambition for a man with a top job’ in The Times 18th April 2012.