circacity

Prometheus

In Design, Movies, Philosophy, Surreal on April 19, 2012 at 8:08 pm

I felt that this was so beautiful when I first saw it. Well directed, wonderful script and treated in a very retro cinematic quality that I thought was refreshing for this genre. Sci-fi films usually go with the whole clinical space-like steel atmosphere, but this seemed to be done in a manner where the 50s and 60s were re-imagining the future. Strange enough, the artistic style of muted tones felt current even though it was not referencing any specific time periods but recreating within a past era.

This viral press promotion was created for the new upcoming movie Prometheus directed by Ridley Scott and starring Michael Fassbender, Charlize Theron and Noomi Rapace. A group of scientists travel to the darkest ends of the universe to learn more about the origins of man. However when they arrive, they end up having to fight a terrible battle to save the human race. The Viral focuses more on the character of David, a humanistic A.I robot that understands emotion. A clever teaser for the movie in my opinion, as not too much about the movie is given away but interest has been stirred.

I especially love the bit starting from 0:18 where David is revealed freshly packaged in foam squares and he gives a sudden jerk of movement- wonderful subtle detail that suggests the beginning of ‘life’, alluding to the kicking of a foetus in a mother’s womb.

I also love the personal touch at the end where David’s name is handwritten instead of typeset. It made for a surprising neon twist for a video full of pastel shades.

Here’s the official trailer of Prometheus should this viral have aroused your curiosity.

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